CIBC sees bumpy transition of PC Financial accounts to Simplii

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The launch of CIBC’s new Simplii Financial direct banking brand on Wednesday has not gone exactly to plan, as some customers are finding glitches with the new offering.READ MORE: CIBC’s new banking brand, Simplii, to take over 2 million PC Financial accountsThe bank has switched over customers from President’s Choice Financial to the new brand after reaching a deal with PC owner Loblaw in August to take over its banking operations.Some customers have found long call waits for customer services, and others are complaining on Twitter that the mobile application isn’t working or that they’re unimpressed with the changes.“There are no innovations. They simplii just changed the app logo and colour. It’s still the worst mobile banking app in Canada,” tweeted Andrew Chisholm.Credit unions no longer allowed to use ‘banking’ terms

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